Well not too much to report on day one. There are however some
staggering numbers on subscriptions. We started our morning off at a
breakfast with Chris Sherman of Sony Online Entertainment and Shawn
McMichael of Microsoft Casual Games.
The whole panel was abut the increasing number of gamers out there and how to effectively reach those people.
Now
the gaming landscape is 100 million strong! That's a lot of people
either not working or using Prylosec. The interactive gaming industry
alone is a 9 billion dollar industry. Wow!!
Now what does this mean? If the online subscription base is reaching
13 million a year, well that means there's a wealh of potential out
there for branders and marketing professionals. So how do we interact
with this demographic. That was a topic of discussion today.
First,
advergaming is increasingly popular but you need to cater the
advertisements to the game. For example, if you're playing Everquest,
the last thing you want to see is your character with a big Nike swoosh
on his shield. LAME!
But allowing the end user to interact with the
bigger brands is a good thing. The famous "/pizza" campaign with Pizza
Hut was awesome. Type "/pizza" and can order pizza online. AWESOME!
Remixable branding at it's best.
We have more to come so stay tuned.
If you're looking for a "Feed the monkey" t-shirt, find me. I'll have one on and will be passing them out.
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