Let the Games Begin

If you grew playing pole position and Zelda, this is where you need to be. Brand Guerilla Media Group will be spending 3 days at the Austin Game Conference letting the world know what's on the horizon in the world of gaming.
The gaming world is one that, in the beginning, everyone thought it was a joke. But in recent years, it's gained so much respect that big advertisers and brands are clamouring just get a piece of the pie. So what does this say? Well it says that you can reach a powerful audience in the gaming world and have a very good chance of getting your message across. It also says that there needs to be increasing support on a corporate level for the gaming community. Nobody goes into the war without backup!
In Jennifer Rice's August 17th post on What's Your Brand Mantra?, she reviewed an article on Trendwatching.com about Microsoft's efforts to support the influencial independane gaming community by providing them software for game development.                                                                

“(Microsoft) will make available a stripped-down version of its game development tools for $99. The XNA Game Studio Express software will have everything someone needs to make a working video game…. The strategy is part of a plan to make the Xbox 360 more attractive by putting consumers in control of the content, much the way that consumers are taking to grass-roots entertainment on YouTube or on their iPods…”

This may be old news to some, but huge news in the world of brand development. Why? It allows tthe brand to be remixable. Just wait, we'll stay on this theme of "the remix" in the hours to come.

If you grew playing pole position and Zelda, this is where you need to be. Brand Guerilla Media Group will be spending 3 days at the Austin Game Conference letting the world know what's on the horizon in the world of gaming.
The gaming world is one that, in the beginning, everyone thought it was a joke. But in recent years, it's gained so much respect that big advertisers and brands are clamouring just get a piece of the pie. So what does this say? Well it says that you can reach a powerful audience in the gaming world and have a very good chance of getting your message across. It also says that there needs to be increasing support on a corporate level for the gaming community. Nobody goes into the war without backup!
In Jennifer Rice's August 17th post on What's Your Brand Mantra?, she reviewed an article on Trendwatching.com about Microsoft's efforts to support the influencial independane gaming community by providing them software for game development.                                                                

“(Microsoft) will make available a stripped-down version of its game development tools for $99. The XNA Game Studio Express software will have everything someone needs to make a working video game…. The strategy is part of a plan to make the Xbox 360 more attractive by putting consumers in control of the content, much the way that consumers are taking to grass-roots entertainment on YouTube or on their iPods…”

This may be old news to some, but huge news in the world of brand development. Why? It allows tthe brand to be remixable. Just wait, we'll stay on this theme of "the remix" in the hours to come.