This is just to let evryone know that Virtual is a new wave of brand communication. There Inc. has just released the beta of the Laguna Beach Virtual World. Now you can create your own avatar in Laguna Beach and interact with all the snooty rich kids and not be ousted because you don't have the clout to match.
The wonderful thing about this is the fact they successfully brought a popular brand into the virtual world seamlessly at it seems. Now granted, it's still in beta, but it would be fun to go and check out and play around with. Go to http://www.vlb.mtv.com/ and sign up for free.
This is just another success story of how to capture either your fan base or a completely different demographic in virtual space. Creating and branding these virtual worlds allows the brand to be lived and experienced instead of just admired. If I was the next band, I would create my own virtual world concert and invite all of those who couldn't get tickets to the show, to join us live on the web. Someone could host a party at their place and watch the concert online and submit posts to the band. Whoever has the best virtual party, wins a free trip to go see the band in the country or city of their choice.
Neat idea huh? Well for more of those cool ideas, call us! Brand Guerilla/Blink Consulting.
